Most people are concerned about the amount of information marketers and business (not to mention the NSA) can glean from their internet usage, Now there is a way of seeing what consumer data has been collected on you.The company Acxiom has a website where you can input your name and see what companies think they know about you. I use the phrase "think they know" because not all the data is correct. That's why you might be receiving junk mail about heavy metal concerts when you only like the opera.
You can also change the information on this site so you can stop getting notices about tickets to the next Black Sabbath tour.
Here's a link to the New York Times article this comes from.
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