Once again, from MIT's Technology Review.Now that you've learned how to make your message go viral, you'll have to deal with the backlash.
"Backlash?!?" I hear you exclaim. Yes, because it seems that messages that produce an angry reaction spread much faster than those that produce the feeling of joy. The article goes on to describe the work of Rui Fan and his colleagues at Beihang University in China and their reseach on Weibo, a Twitter-like service that is popular in China.
And if you're thinking, "Well, that's China and we're different," just consider the online reaction to Ben Affleck getting the role of Batman.
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