I have always loved magazines. Beautiful, colorful, slick covers enclosing the latest in news, design or other interests limited to a specialized group. And although I prefer magazines in print, there is an overwhelming impetus to publish online: there are no boundaries that limit a physical publication. You can have as many pages as you want. The normal economies of scale don't apply to your publishing run. You can even leave out advertising if you wish.
But there does seem to be some rules for minimum viability, as this
article in Technology Review goes to show.
My favorite rule? Make it simple so you can make it fast. Because no one wants to wait an hour to download a publication they just paid for.
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