This article from the New York Times by Dr. Perri Klass delves into the mechanisms by which this trait develops.
In a quote from the article: "Parental modeling is important, of course; sympathy and compassion should be part of children’s experience long before they know the words. Don’t offer material rewards for prosocial behavior, but do offer opportunities to do good — opportunities that the child will see as voluntary. And help children see themselves and frame their own behavior as generous, kind, helpful."
But financial rewards undermine prosocial behavior. In the US people can be paid for blood donations, but not in Britain. And the British donate more blood.
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