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Sunday, February 28, 2010

You Want Me To Do What?

So you think you make up your own mind, right? Well, to round out this series of blogs on human behavior (my own little experiment), here is a link to ten of the most revealing studies in the field.

From social identity to risk assessment, humans behave in predictable fashion, while thinking that they are making their own decisions. Margaret Mead and Gregory Bateson discovered much of this when they worked for PsyOps during WWII. Their observations became the basis of modern advertising, a field I know well.

My favorite? The first, the Robbers Cave Experiment, conducted the year I was born.

Doesn't it just make you want to (ring bell now) salivate?

The Ten Most Revealing Psych Experiments

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