German manufacturer Leica has created “The Most Boring Ad Ever Made?” featuring 45 minutes of an employee hand polishing a camera to show just how much time they spend creating their new T cameras. The video highlights the camera’s finishing process in real-time, as a narrator attempts to dissuade uninterested parties from watching any further. Over and over, the narrator invites you to stop watching the video if you find it boring. Over and over.
But I couldn't. Mesmerizing.
Thursday, May 1, 2014
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