If you've followed my postings, you know there's a food revolution going on. People are becoming aware of what they eat and where it comes from. What is also happening is that there is an entrepreneurial revolution going on at the same time.
La Cocina is a non-profit organization in San Francisco that is dedicated to transforming talented home cooks into successful businesswomen by removing obstacles to entrepreneurship. It's organizational director, Caleb Zigas say that, "..the barriers to entering the food industry are high and they are real." He adds that commercial kitchen space is prohibitively expensive. Potential entrepreneurs face additional problems such as perception barriers, language barriers and class barriers and these issues make it extremely difficult to start and maintain a small business. His job has been to find the resources to take these budding businesswomen from home kitchens to viable business.
It looks like things have been going well for La Cocina. The client base has expanded from six to over 50 and is still growing. You can read more about La Cocina here.
Saturday, October 8, 2011
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